Runway shows took front stage at the entrance of the convention center, where MAGIC's premier clothing lines were on exhibit on the catwalk.
Some new hopefuls and familiar faces made their way to the MAGIC Show this year, where Cubico Media found the creator of Joker Brand, Mister Cartoon.
Tattoo artist made designer, Mister Cartoon explained the philosophy behind Joker Brand and the importance of maintaining the same street style it had five years ago. The highly sought after tattoo artist revealed to us which Hollywood stars will be carrying his ink this year and a brief summary of his novel that is soon to be released, The Lost Angel. The modest Cartoon credited his huge success to his work in the community and the outreach he does with children.
Live Mechanics sells more than just hip new clothes, but a philosophy of life for the global consumer. Osa, the creator behind the brand shared with us his hopes to inspire others to make a change in their community through the personal expression of clothing. Live Mechanic fans can expect to see the women's line soon, projected for Winter 2008. The inspirational designer explained to Cubico the philosophy behind Live Mechanics and the importance of the motto "Passion, Pain, and Progress" and why his clothing line goes beyond just fashion.
Although many people associate the name Lexani with 22 inch chrome rims, it is more recently their clothing collection that has taken recognition. Carlos, the man behind the brand, explains to Cubico Media how the style of Lexani refuses to fit in a box, but is rather a blend of different cultures. Carlos explains that, "we do not categorize ourselves as anything, we are not just one brand that serves just one group." Lexani carries shoes, denim, hats, and much more and is available for purchase at lexanilifestyle.com
MAGIC provides hopeful designers with the chance to showcase their talent and capture the attention of potential buyers. It takes more than a famous face to create a successful brand. All of the established brands have invested a great deal of time, energy and passion and have the credibility to prove it. Cubico Media has seen many new brands come and go over the years, but the one's that stay have incredible determination, in the words of Osa from Live Mechanics, "it takes pain and passion, to get to the progress." -Kelli Franke